Web design plays an important role in setting your Miami business apart from the competition. It has to be unique, aesthetically pleasing and functional at the same time. Accomplishing all of these goals is far from an easy task.

To make your Miami web design work, you have to think about the primary purpose of the website and the needs of the audience. Based on this information, you can implement a few of the following recommendations in the creation of your website. Here are some tips from https://gggmarketing.com/miami/web-design/.

Make the Navigation Intuitive and Logical
The navigation has a pretty heavy impact on the engagement level that the website is going to generate.

If people can’t get around effortlessly or they don’t know what the website is all about, the chances are that the visitors will leave quickly. You’ll have a high bounce rate – a term that refers to the number of people who leave the website without exploring more than one page.

Intuitive navigation could come in the form of a horizontal menu along the top of the site or a side column. Keep the top categories straightforward and easy to understand. You can also include hidden sub-menus for the purpose of providing additional information.

Keep the Important Information above the Fold Line
The page fold is a relatively old concept, but it still matters today. It refers to placing all of the important information on the top part of the page, making it accessible without forcing people to scroll.

The difference in how people treat information above and below the scroll line is 84 percent, quantitative studies suggest. According to Google research, the difference is 66 percent.

Make sure that people know who you are and what you’re trying to accomplish right after the website loads. The internet user is relatively lazy. If this person is forced to work hard to obtain essential information, they’ll simply walk away.

Simplify and Get Rid of Clutter
Do a bit of research and explore the designs of websites that you like. The chances are that they all have one thing in common – simplicity.

When executing a web design project, get rid of all the clutter. Remove the elements that don’t serve a functional purpose. If it appears on the page simply for decorative reasons, it should be removed.

White space allows the design to “breathe” and it puts emphasis on the most important page elements. Using white space and visual cues (larger font, images and buttons) will make it easier to tell the audience what you’re expecting from them.

Responsive Design is Still Relevant
In 2017, more people will be viewing websites through a mobile device rather than through a desktop PC. If you want to reach these people and make a positive impression, you’ll have to think about mobile when doing web design.

Responsive design is one of the possibilities. The concept refers to a website design that “adapts” to the size of the screen that it’s being viewed on. Alternatively, you can have a separate and simplified version for mobile viewing (tablets and smartphones).

There are many free online tools you can use to test the responsiveness of your website design. If elements appear to be out of place when viewed on a smaller screen, you’ll need to work on mobile improvements.

Good web design is personalized, functional and straightforward. If you manage to tell people what you’re about immediately, you’ll see a high level of engagement.